BBDO Proximity China extend “The People’s Car Project” making one girl’s hover car idea a reality
May 8 2012, 11:26 am | | 9 Comments
BBDO Proximity China has released a new viral film in their “The People’s Car Project” campaign for Volkswagen.
The campaign makes the ideas of competition winners a “reality”. Firstly, Volkswagen gathers ideas from the people of China to help innovate future cars. They took one girl’s idea for a hover car and made it into reality.
9 Comments
Another example of advertising people being up their own asses.
How can you call something a “viral” that has 54 views?
Sure, I get that you want it to go viral, but exercise some humility and call it an online film. If it goes viral, lucky you.
actually, if you look at the original uploaded video next to it, it’s actually close to 85,000 views. open your eyes boy.
you need to check the Chinese posts on youku & todou as this is for non-mandarin speaking audience… plus Youtube is banned in China.
Cool to see more and more good work coming from China.
wow, when I was 5 year of age I invented a car that goes underwater and then propels you into outer space, but the fuel economy wasn’t great, it could only take you to the moon and not make the return journey, so the VW skylab project was scrapped. Seriously folks, what has China really invented besides gun powder? Propaganda? No, the German were the masters of the propaganda race. As they said, this hover car really is like something out of a movie, and it’s called Back to the future (except the Delorean had better doors). whoever sold the idea to VW should get a bi fat raise. Getting a client to spend money for something that’s pure, made-in-china BS, now that’s creative.
You mean apart from paper, the compass, movable type printing, and bone china (the name is the giveaway there)?
But apart from that, what have the Chinese ever done for us?
Congrats on one of the dumbest posts I’ve ever read on any shitty advertising site.
China invented papermaking, printing, the compass, gunpowder. They also invented technologies involving mechanics, hydraulics, and mathematics applied to horology, metallurgy, astronomy, agriculture, engineering, music theory, craftsmanship, nautics, and warfare.The calendar year.
Fortune cookies. Don’t forget fortune cookies.
Chairman Meow, your “bi fat raise” has been cancelled this year due to your staggering historical ignorance.