“Once upon a Vespa” launches in India

In preparation for its launch in India, Vespa is leaving no stone unturned in its attempt to make Indians aware of the brand’s legend. Vespa has taken a first-of-its-kind heritage education initiative through a digital campaign that not only educates consumers about its rich heritage and culture but does so in a fun and involving manner that’s contemporary yet classic. This online experience also creates a desire to own this iconic brand

Conceptualized and designed by OgilvyOne Worldwide in partnership with Meridian Communications, “Once Upon A Vespa” takes users on an interactive journey of the brand’s rich heritage, peppy attitude and love for the open road.

“With a brand like Vespa we had to create an extremely immersive story around its iconic lineage and interesting anecdotes, which is what Once Upon A Vespa is all about” says Prasanna Kulkarni, Senior Creative Director, OgilvyOne Worldwide.

The “Once Upon A Vespa” contest primarily focuses on the brand’s origins, its impact in the world of two wheelers and its influence on popular culture. Lucky winners stand to win a trip to Italy, Vespa scooters & other prizes if they successfully complete all the stages of the contest.

This contest is open via www.onceuponavespa.com and the brand’s Facebook Timeline www.facebook.com/vespaindia.