Edmund Tay and Tom Shum join Draftfcb China

Draftfcb China has appointed Edmund Tay as Head of Integrated Design and Tom Shum as Group Creative Director in a further expansion of the agency’s senior creative ranks

Eddie Wong, National Executive Creative Director at Draftfcb China, said “The new hires have brought important senior leadership and skill sets for clients and the agency’s teams in areas including creative excellence, shopper marketing and design”.

Prior to Draftfcb, Tay was with OgilvyAction in Dubai and has worked across a diversified portfolio of major clients including Samsung, Microsoft, Haier, Nestle, Dumex and BAT.

Shum’s role as Group Creative Director will focus on the agency’s Kraft account where he will work mostly across major Kraft brands Chips Ahoy! and TUC.

Before joining Draftfcb, Shum was Group Creative Director at M&C Saatchi China where he worked across the Shanghai and Beijing offices. His brand experience includes work on Coca Cola, Hi-C, Pepsi, Mirinda, 7-Up, Budweiser, Tropicana, San Miguel and Pizza Hut.    

“Our Kraft business continues to grow and move into new communications channels,” said Wong. “We are committed to resourcing our Kraft teams with senior skills to match the opportunities for the brands.”

Tay and Shum will be based in the Draftfcb Shanghai office.