Duval Guillaume Modem’s ‘Red Button’ stunt for tv channel TNT gets 10m YouTube hits in a day
April 13 2012, 1:03 pm | | No Comments
To launch the high quality TV channel TNT in Belgium Duval Guillaume Modem placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then they waited…
The video of the stunt has gone viral – big time – with over 10 million YouTube hits in just one day.