Nicky Lim moves up at Grey Group with posting to Area Director for Malaysia and Thailand

Grey Group has promoted Nicky Lim, Chief Executive Officer of Grey Group Malaysia, to Area Director for Malaysia and Thailand. In this newly created role, Lim will continue to head Grey Group Malaysia’s operations with added responsibility for Thailand.

The appointment, which takes effect immediately, will see him spearheading Grey Group’s growth strategy for Thailand. He will continue to report to Nirvik Singh, Chairman and CEO, Grey Group Asia Pacific.

Lim (above) is a 20-year industry veteran, having held stints at McCann Worldgroup, Ogilvy & Mather and JWT in Kuala Lumpur, Malaysia. Prior to joining Grey Group Malaysia in 2006, Lim served as general manager at Momentum Experiential Branding, one of Indonesia’s largest brand activation agencies for over five years. In 2007, he was promoted to CEO of Grey Group Malaysia. Under his stewardship, the agency witnessed rapid business growth and made great strides in its creative offering and thought leadership.

Said Nirvik Singh, Chairman and CEO, Grey Group Asia Pacific, “Under Nicky’s leadership, Grey Group Malaysia has grown exponentially. He has a strong track record of driving growth and operational innovation. His exceptional leadership, ability to attract high-profile talent and

great business acumen is why we chose to promote him. He is energetic, creative and fun. I’m positive that under his leadership, we will make significant in-roads into the Thailand market.”