Y&R Asia creates new regional development role

Matthew Godfrey, president Y&R Asia, has announced that Camellia Tan (left) has been promoted to the newly-created regional role of Director of Network Development as part of a company-wide innovation for growth strategy.

Reporting directly to Matthew Godfrey, Tan will lead the local deployment of Y&R’s business development strategies across Asia, including the exciting new Y&R Spark Plug, and Zed Pod – which just launched in Indonesia.

Tan will also be tasked with marketing and leveraging Y&R’s BAV and Generation Asia research. In its second year, Generation Asia is an in-depth study into attitudes, beliefs and behaviours of a generation of 18-35 year olds, identified by Y&R, as the generation that will be responsible for shaping the future of Asia.

“The sheer potential for growth in this region is creating huge opportunities for continuous innovation, and we want to be at the centre of that. That’s why we are actively seeking out people who can add value to our thinking, to our clients, to our capabilities, to new business. We are letting them do their thing – chase their ideas, find great new artists, invent an app. What we get out of it in return – new ways of thinking, introduction to innovative technologies, opportunities for us to forge productive new partnerships – all improve the solutions we deliver to our clients,” explained Tan.