Leo Burnett Hong Kong illustrate where designs originally begin in new print work for Staedtler
More and more, the younger generation has succumbed to the convenience of digital technology and forget the more inspiring way of generating ideas - pencil sketching. STAEDTLER intends to revive the memory in people of where designs originally begin - A sketch pencil. Leo Burnett Hong Kong created this new print work.Credits - Executive Creative Director: Connie Lo. Creative Directors: Adrian Lam, Miranda Shing, Wen Louie. Copywriters: Fanny Lau, Wen Louie. Art Director: May Chan. Photographer: Stephen Cheung. Photo Retoucher: Henry Chan. Support and Acknowledgement: Dalton M. Chetti
last year Cicero magazine has done something like this.... their campaign called PENCILHEADS - CICERO MAGAZINE, the concept is "POLITICS DIRECTLY FROM THE SOURCE." , they crafted the head of politicians into the pencils... I don't think this is a coincidence; but someone just took the idea & applied to different topic.