Leo Burnett Hong Kong illustrate where designs originally begin in new print work for Staedtler

44454_Staedtler_chair_A2.jpgMore and more, the younger generation has succumbed to the convenience of digital technology and forget the more inspiring way of generating ideas - pencil sketching.  STAEDTLER intends to revive the memory in people of where designs originally begin - A sketch pencil. Leo Burnett Hong Kong created this new print work.

Credits - Executive Creative Director: Connie Lo. Creative Directors: Adrian Lam, Miranda Shing, Wen Louie. Copywriters: Fanny Lau, Wen Louie. Art Director: May Chan. Photographer: Stephen Cheung. Photo Retoucher: Henry Chan. Support and Acknowledgement: Dalton M. Chetti 


Lorraine said:

last year Cicero magazine has done something like this.... their campaign called PENCILHEADS - CICERO MAGAZINE, the concept is "POLITICS DIRECTLY FROM THE SOURCE." , they crafted the head of politicians into the pencils... I don't think this is a coincidence; but someone just took the idea & applied to different topic.

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