Leo Burnett Hong Kong illustrate where designs originally begin in new print work for Staedtler
April 26 2012, 5:43 am | | 1 Comment
More and more, the younger generation has succumbed to the convenience of digital technology and forget the more inspiring way of generating ideas – pencil sketching. STAEDTLER intends to revive the memory in people of where designs originally begin – A sketch pencil. Leo Burnett Hong Kong created this new print work.
Credits – Executive Creative Director: Connie Lo. Creative Directors: Adrian Lam, Miranda Shing, Wen Louie. Copywriters: Fanny Lau, Wen Louie. Art Director: May Chan. Photographer: Stephen Cheung. Photo Retoucher: Henry Chan. Support and Acknowledgement: Dalton M. Chetti
1 Comment
last year Cicero magazine has done something like this…. their campaign called PENCILHEADS – CICERO MAGAZINE, the concept is “POLITICS DIRECTLY FROM THE SOURCE.” , they crafted the head of politicians into the pencils… I don’t think this is a coincidence; but someone just took the idea & applied to different topic.