Iris Worldwide are ready to run with adidas

iris Worldwide has taken to the running track with adidas’ star-studded line-up of international stars: pop icon Katy Perry, NBA’s Most Valuable Player in 2011 Derrick Rose, as well as football phenomena Lionel Messi and David Beckham to launch their new line of adidas ClimaCool running gear.

Aptly titled ‘Ready to Run’, adidas sets to build momentum in Southeast Asia through a series of on-ground and online challenges to drive awareness around the adidas ClimaCool range. The unique adidas ClimaCool technology is engineered to provide a 360° ventilation system to enhance better breathability for the wearer while running.

Craig Mapleston, Managing Director, iris Singapore said “For the latest iteration of the global “All adidas” campaign, iris has developed a program catered to the passion displayed by adidas fans for the sport of running and rewards the spirit of competition to deliver a truly valuable brand experience for participants from around the Southeast Asian region,” shared

Aimed primarily at next generation youth that are both physically active and well connected via social networks, adidas has set up a series of activities powered by Facebook. Participants will be challenged to complete a number of time-sensitive tasks in order to unlock hundreds of dollars of rewards, ranging from adidas vouchers to a dinner date with two of adidas’ local brand ambassadors. The ‘Ready to Run’ campaign will be activated across six countries in Southeast Asia; Singapore, Indonesia, Malaysia, Thailand, Philippines and Vietnam.