Wangs Kitchen making it quick and painless

Fingerprints India wanted to communicate Wangs Kitchen’s home delivery service as well as increase the number of call-ins.

The brief demanded a creative that was clutter-breaking and exciting. They wanted to do something that would create buzz while engaging customers. So, they designed posters using every Chinese chef’s favorite accessory – his razor sharp knife. The mysterious posters came with interesting messages that piqued curiosity. And when the knife was taken out, customers were in for a pleasant surprise – a menu card.

Credits – Creative Director: Karan Daswani. Art Director/Copywriter: Vinayak Vohra. Photographer: Kunal Daswani. Designer: Venkit Kumar.