Dine on KFC and keep the family together

BBDO/Proximity Malaysia have launched “Balik Makan Malaysia” a new brand campaign for KFC Malaysia to remind Malaysians of the importance of family dining, a tradition synonymous with family unity the world over.

BBDO/Proximity Malaysia’s Executive Creative Director Richmond Walker (pictured) said: “Balik Makan Malaysia” is a campaign to encourage Malaysian families to gather at the family dining table and strengthen the bonds of kinship.

“We are as excited as our clients about this campaign. We want to remind Malaysians — whether they’re reading their morning papers or waiting for the train home on an LRT platform — to pick up a KFC Family Feast bucket, go home and dine with their loved ones. As the saying goes, ‘a family that dines together, stays together’,” Walker added.

“Malaysians have gathered round the family table over a tasty, convenient and hearty KFC meal for decades,” says KFC’s General Manager of Marketing Kelvin Hong.

“Since KFC Malaysia’s first outlet opened on Jalan Tunku Abdul Rahman 30 years ago, KFC has become a Malaysian household name. I’m sure everyone has fond memories of mum and dad bringing home a bucket of KFC for a family feast. Happy family occasions like this should be for every day,” Hong said. “To keep the family dining tradition alive, we hope Malaysians will pick up a KFC Family Feast bucket and dine with their loved ones once more.”