Happydent smiles its way out of the POS clutter
February 27 2012, 9:44 pm | | 5 Comments
Many retail battles are often won at the counter and with this in mind McCann Worldgroup India has created new packaging for Happydent to help them stand out in a heavily cluttered segment.
Borrowing from vibrant street-art styles McCann took popular Indian archetypes and created fun and vibrant designs that don’t just leave a smile on your face but on the pack itself.
Client: Perfett Van Melle
Brand: Happydent Complete
Category Head: Rohit Kapoor
Account Head: Swati Mongia
Executive Creative Director: Prasoon Joshi
Creative Director: Denzil Machado, Abhinav Tripathi
Art Director: Purva Bakalkar, Siddhi Yadav
Illustrator: Siddhi Yadav
5 Comments
HEARTY Congratulations!!!!!!! 🙂
keep informed further developments. ALL THE BEST & GOOD WISHES …………
Congratulationsss 🙂 Superlikeee
Seriously, this is newsworthy?
Fantastic….
Simple brilliant differentiation…and fun at POS Love it.
nice nice.. 🙂 proud of u!