Happydent smiles its way out of the POS clutter

Happydent.jpgMany retail battles are often won at the counter and with this in mind McCann Worldgroup India has created new packaging for Happydent to help them stand out in a heavily cluttered segment.

Borrowing from vibrant street-art styles McCann took popular Indian archetypes and created fun and vibrant designs that don't just leave a smile on your face but on the pack itself.

Client: Perfett Van Melle
Brand: Happydent Complete
Category Head: Rohit Kapoor
Account Head: Swati Mongia
Executive Creative Director: Prasoon Joshi
Creative Director: Denzil Machado, Abhinav Tripathi
Art Director: Purva Bakalkar, Siddhi Yadav
Illustrator: Siddhi Yadav

Happydent_Board.jpg

5 Comments

harsha, aai, baba said:

HEARTY Congratulations!!!!!!! :)
keep informed further developments. ALL THE BEST & GOOD WISHES ............

Yashada said:

Congratulationsss :) Superlikeee

Steve Fatty said:

Seriously, this is newsworthy?

Steve Elrick said:

Fantastic....
Simple brilliant differentiation...and fun at POS Love it.

sneha said:

nice nice.. :) proud of u!

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