Happiness comes to Mumbai

Happy.jpgAfter 4 years of working out of Bangalore, Happy finally starts operations in Mumbai. Their Mumbai operations shall be unlike other branch offices in the business with Happy Mumbai being a strategic services and business development unit of Happy, with the creative delivery centre based in Bangalore.

"The move to start operations in Mumbai is an effort to give clients in the city the comfort of dealing with us in person. Also since we already do work with certain clients in Mumbai and we also manage a lot of production out of the city, it only makes sense to have a Happy place here," says Kartik Iyer - CEO and Co Founder, Happy.

Pallavi Nayak joins as GM Happy, Mumbai to lead operations and help set up. Pallavi joins Happy from DY Works, Design and Brand Consultancy, where she was GM Strategy. She was
responsible for the growth of the revenue streams from ROI clients apart from Mumbai and Delhi and has been offering strategic brand and design solutions to brands from companies like CavinKare, 3M, Wipro, GCMMF and GMI USA. Pallavi, has over 9 years of experience in advertising. She has come a long way from starting as a trainee with Lowe Mumbai, thereafter moving to Ogilvy Bangalore where she was stewarding brands like Brooke Bond Taj Mahal, Worldspace, Bingo and Titan. Four years later she joined Contract, Mumbai with strategic planning responsibilities on Cadburys, Asian Paints and HSBC accounts.

"It's amazing how things have changed in the last couple of years. No more holy cows, an unabashed hybrid marketplace, smarter consumers for whom just having a good idea won't do it anymore. It's an exciting time to be in advertising and in Happy more so, with it's upbeat energy and some world class work. It's game time", says Pallavi.

We don't see an issue at all having the creative delivery centre in Bangalore. We already do work for many clients across the country. Also, we have a certain way of working and certain philosophies that we believe in when it comes to the creative process and they can't be translated over an induction program. So we decided let's stick together and give it all we've got." says Praveen Das, Chief Creative Officer and CoFounder, Happy.

"This is only the first step giving Happy a pan India presence. It's our way of telling clients we're willing to take the first step. We have always maintained we maybe small as an agency, but we're as big as an idea. We hope to stay true to that, always," says Kartik Iyer.

Happy was started in Bangalore by Iyer and Das in 2007. As an idea shop they bagged their first project with Lee who went on to award them with the account. Since then they have grown to 27 people and a slew of national and international awards. Happy launched the cult brand Diesel in India. Happy was also responsible for the award winning Incredible India 'Tourist with the post-card' commercial produced by Nirvana Films. The Lee never wasted bag won them a Cannes nomination and found its way into the best design books and websites. More recently, Happy's work for Flipkart.com featuring little children acting like adults has gained a lot of interest among consumers and industry peers alike. Today, Happy handles the creative duties for Brands like Flipkart.com, Myntra,com, Lee, Basics Life, Genesis, Probase, Papa Johns Pizza, People, Milk Route & Wipro.


poo said:

She says "having a good idea won't do it anymore". And the creatives contradict her in the same piece. How funny.

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