BBH Asia Pacific launches Scream Stopper for Chupa Chups to take the ee out of Haloween

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Scream Stopper_sml.jpgWith the scariest night of the year lurking around the corner, BBH Asia Pacific and Chupa Chups mascot, Chuck, have introduced Scream Stopper, a device that uses Chupa Chups lollipop technology to block embarrassing shrieks of terror at their source.

Boogey men of all kinds are no match for Scream Stopper. Simply stick it into your mouth for instant protection from humiliating high-pitched squeals, shrieks and wails. If Chuck ever spoke, he might say something like “Scream Stopper takes the “ee” out of Halloween.”

Leading up to Halloween this week, The Scream Stopper trailer is airing across Singapore cinemas – Golden Village (Horrorthon), Cathay (House of Horrors) and Sinema Old School (ScreemFest) – while over 7000 Scream Stoppers will be handed out in cinemas and night spots across Singapore this week.

Douglas Hamilton, Deputy Creative Director, BBH AP says of the campaign: “Forget chainsaw wielding cannibals, demonic orphans or mutant clowns, the scariest thing on Halloween is letting out an embarrassing high-pitched squeal of terror in front of your mates.  With Scream Stopper we’re happy to have found a solution to a truly horrific problem.”

An infomercial and trailer will also run on the global Chupa Chups facebook page – www.guruchuck.com