BBH continues to live a life less serious
BBH Asia Pacific has continued the ‘Life Less Serious’ work for Chupa Chups lollipops via
a print and poster campaign.
“We like to think of Chuck Worldwide not so much as a cult, but a quasi-mystical new age life enhancing organisation,” said copywriter, Douglas Hamilton. “Led by the divine “Guru Chuck” aka the ‘Enlighten-upped One’, its aim is to brainwash the world into being a less serious place. We’ll do this with a campaign of non-stop sucking inspired silliness, beginning with these print ads featuring nuggets of Guru Chuck’s tasty, tasty wisdom.”
ECD – Steve Elrick. Assistant Creative Director: Adrian Chan, Douglas Hamilton. Print Producer: D’or Tey. Print Production: Peter Chee. Account Management: John Hadfield, David Webster, Joanna Yeo. Planning/Engagement Planning: Alexis deMontaigu, Simon Kemp
9 Comments
errrr………………
Wow.
I think BBH zigged right out of relevance.
not bad. except that’s fanta’s tagline.
im chucking you aside, chuck.
Does BBH do anything good, ever?
Maybe all the hipsters liked good ideas before they sold-out and became commercial.
Feels like Adrian’s Ben and Jerry’s campaign part two…
Yes BBH! C’mon where are your Panadol, Pictionary and Lego ads!!!??
Kinda like the tourism Singapore website?
So we know he (Adrian) can craft but these turds are unpolishable. Did they partner Adrian up with an intern?
The STB website by XM you mean? Brilliant Ben