BBH serves up a feast of food with latest Singapore Tourism Board campaign

Some may say Singaporeans are a little too obsessed about food. But when you see the myriad of cuisine options in the country, you can understand why. For the fifth instalment of the YourSingapore.com campaign for the Singapore Tourism Board, BBH Asia Pacific created the Food ad that interestingly does not make food the focal point

Instead, it utilises the most eye-catching element of Singapore’s late-night supper scene to showcase high-end dining and hawker favourites – the ubiquitous, colourful restaurant lightboxes. Forming the shape of the island, and placed against a typical busy Singapore street filled with hungry diners at night, the installation is a visual tasting menu of the many food offerings in Singapore.

Said Shawn Loo, Creative Director, BBH Asia Pacific: “We have always been huge fans of light boxes, like moths to a flame. Such passion could only be appreciated by the best image maker the world has seen. We are extremely proud to have Serial Cut onboard with us to deliver this showcase,”

The campaign is currently running globally with local instalments across the island.

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