Leo Burnett Singapore’s ‘Father & Son’ spot voted Gold by viewers at Viewers’ Choice Awards
At MediaCorp’s Viewers’ Choice Award on Friday evening, Leo Burnett Singapore’s TV spot ‘Father & Son’ created for Ministry of Community Development, Youth and Sports(MCYS) Filial Piety Campaign clinched the Gold award in the local category (locally-produced).
It’s the second year in row, Leo Burnett Singapore has won Gold award at the annual Viewers’ Choice Award that is the result of a voting process that see TV viewers cast their votes on 20 shortlisted international and local TV commercials. For MCYS, this is the 3rd year in a row that they have won this accolade. The Viewers’ Choice Award is an annual event organized by MediaCorp honouring the best-produced TV commercials and gives accolades to advertisements in the local and international categories.
“We’re very proud here at Leo Burnett at having won Viewer’s Choice with our work for Filial Piety. This is the second year in a row we have won GOLD at this show, both times with MCYS, and I completely believe its a testament to their courage as clients. The team behind this piece of work, on both the clients and the agency side of the business, are extremely proud of what we’ve accomplished across the television spot and the rest of the integrated campaign – where the campaign has received over 9 million impressions on Facebook. To know that its connected with Singaporeans and to have them vote as they obviously have done is simply indescribable.” said Chris Chiu, Group ECD, Leo Burnett Group Singapore.
See more here: http://www.facebook.com/myfilialpiety