Y&R Jakarta and Grey Hong Kong walk off with Gold Lions in Outdoor. The Asian region also bags 15 Silver Lions and 11 Bronze Lions
It was a big occasion last night in Cannes when two of Asia’s lesser awarded countries walked off with the only Gold Lions awarded to Asia in the Outdoor competition. Y&R Jakarta pulled off a massive coup becoming the first Gold Lion winners ever for their country for their LG Electronics GX200 campaign. Grey Hong Kong picked up the other Gold Lion for ‘Umbrella Bags’ for the Lotus Charity Society. VIEW VISION.
In terms of total awards Asia’s tally was 2 Golds, 15 Silvers and 11 Bronzes.
Country totals in Outdoor were:
Indonesia – 1 Gold; 2 Silver.
Hong Kong – 1 Gold; 1 Bronze.
Singapore – 5 Silver.
India – 2 Silver; 2 Bronze.
Thailand – 2 Silver; 1 Bronze.
The Philippines – 2 Silver; 1 Bronze.
Malaysia – 1 Bronze; 1 Silver.
China – 1 Silver; 2 Bronze
Japan – 2 Bronze.
Korea – 1 Bronze.
All Asian winners are listed below:
INDONESIA
GOLD LION
(for the campaign)
ROMANCE NOVEL
MYSTERY NOVEL
MANAGEMENT BOOK
CHICK LIT
LG ELECTRONICS GX200
Y&R JAKARTA
SILVER LION
(for the campaign)
BALDY
FATTY
BORAT
NOSE HAIR TRIMMER
SAATCHI & SAATCHI Jakarta
SILVER LION
CORAL
CONSERVATION INTERNATIONAL ENVIRONMENTAL AWARENESS
GREY JAKARTA
HONG KONG
GOLD LION
UMBRELLA BAGS
THE LOTUS CHARITY SOCIETY DONATION APPEAL
GREY HONG KONG
BRONZE LION
TRAILER
IKEA
LEO BURNETT Hong Kong
THAILAND
SILVER LION
(for the campaign)
CERAMIC
MARBLE
3M CUSHION WRAP
CREATIVE JUICE\BANGKOK (TBWA) Bangkok
SILVER LION
(for the campaign)
STEEL BED
WOODEN BED
OUTDOOR INNOVATION
KARANA TRAVELGEAR
OGILVY & MATHER Bangkok
BRONZE LION
(For the campaign)
ELEPHANT
GIRAFFE
SAKURA PRODUCTS
POLAR BEAR MOUNTING TAPE
OGILVY & MATHER Bangkok
SINGAPORE
SILVER LION
(for the campaign)
CONSTRUCTION (above)
NOISY DOG (above)
CRYING KID
BOSE NOISE-CANCELLING HEADPHONES
DDB SINGAPORE
SILVER LION
(for the campaign)
LANDMARKS
ROAD
PENGUIN BOOKS BUDGET TRAVEL GUIDE
DDB SINGAPORE
SILVER LION
(for the campaign)
DOLLS
TIN TOYS
MINT MUSEUM OF TOYS
TOY MUSEUM
Y&R Singapore
SILVER LION
(for the campaign)
ARK
UFO
JWT Singapore
SILVER LION
FLOOD
ENO FRUIT SALT
OGILVY SINGAPORE
MALAYSIA
SILVER LION
(for the campaign)
MUMMY
TEDDY BEAR
TEDDY HUG
PROCTER & GAMBLE DOWNY
GREY GROUP KUALA LUMPUR
BRONZE LION
(For the campaign)
STADIUM
CARNIVAL
CONCERT
GLAXO SMITHKLINE
DEQUADIN LOZENGES
OGILVY MALAYSIA
INDIA
SILVER LION
(for the campaign)
PUPPY LOVE
JUST MARRIED
WAITING FRIEND
MUDRA DDB GROUP Mumbai
SILVER LION
MANGO SURPRISE
CREATIVELAND ASIA Mumbai INDIA
BRONZE LION
(For the campaign)
BAG
BABY
WHOLE
THE ECONOMIST NEWSPAPER
OGILVY & MATHER Mumbai
BRONZE LION
(For the campaign)
ASSEMBLY LINE
APPARATUS
CHOLAYIL MEDIMIX SOAP
CREATIVELAND ASIA Mumbai
THE PHILIPPINES
SILVER LION
ROLLERCOASTER
BRITISH UNITED AUTOMOBILES
MINI COOPER
DDB DM9JAYMESYFU Makati City
SILVER LION
NATURE PRODUCTS
THE NORTH FACE/PRIMER GROUP OUTDOOR GEAR
ACE SAATCHI & SAATCHI Makati City
BRONZE LION
MUD
BBDO GUERRERO/PROXIMITY PHILIPPINES
CHINA
SILVER LION
SUPOR
SUPOR NON-STICK PANS
LEO BURNETT SHANGHAI
BRONZE LION
(For the campaign)
COLUMBUS
ZORRO
SNOW WHITE
HUGGIES DIAPER
OGILVY BEIJING
BRONZE LION
(For the campaign)
GRASSLAND
MOUNTAIN
DESERT
LAND ROVER
Y&R BEIJING
JAPAN
BRONZE LION
(For the campaign)
SPIRALS
STAR
CIRCLES
YOSHIDA HIDEO MEMORIAL FOUNDATION
ONE SHOW 2009 EXHIBITION
DENTSU Tokyo
BRONZE LION
TOTOTALK
TOTO TOILET
DENTSU Tokyo
KOREA
BRONZE LION
(For the campaign)
BOTANICAL GARDEN
ANCIENT PALACE
STUDIO
NIKON DSLR CAMERA
CHEIL WORLDWIDE Seoul
16 Comments
Congrats to David and team for Malaysia!
I didn’t think Saatchi entered awards any more and had an anti scam policy now??
Congratulations to Grey Jakarta and Grey Worldwide Team for the acievements!
Congratulations to Grey HK! Keith H., Ray, Keith L. very well done!!
Wow, nothing in anything else but print styled iniatives. WAY TO GO SINGAPORE.
This year outdoor And how did the judges! ! !
Comment winning works poorly, the level of the backward, not seen a real good works!!!
Congratulations to Y&R Jakarta and Grey Hong Kong. I like both creative! you making us proud!!!
Cheers
Mr Critic, you should write a long copy ad.
Anonymous said:
This year outdoor And how did the judges! ! !
Comment winning works poorly, the level of the backward, not seen a real good works!!!
June 23, 2010 4:56 PM
DDB Singapore?? Am I reading this right?
Why not DDB 9.42?
Look at what’s happening in Singapore at the moment. In my day we’d clean up at shows and take it for granted. But it’s different because all of the talented ones (and a few less talented like me) have left.
Result – really bad scams. Ogilvy are half the agency they used to be. Saatchi are a complete joke.
Go DDB I say.
Poor work all round. Especially that fluffy teddy bear crap (so a detergent makes your skin soft and fluffy but your clothes remain the same, huh?). Mango surprise boarders on the embarrassing. It doesn’t get more scamy than a campaign for sleeping bags. And low and behold another campaign for boss headphones.
Guys, stop with antiquated scamy print ads and try win in a category that has relevance in today’s world. SE Asia is fast and furiously lagging behind!
8:46 Another bitchy moan about scammy. What work did u enter?
what’s the matter, 8:46? didn’t win anything this year either?
8.46 Teddy bear series and mango work are fresh and help keep asia’s flag flying. So what are you doing to keep the SE asia work from lagging behind?
I cant decide which one is worse. The teddy bear or the mango. It’s a close call.
What do you mean “Keep SE asia from lagging behind”? It’s already miles behind.
If you think some scammy print/ outdoor ads that pick up silver are enough to keep up with the rest of the world – you’re delusional.
Look at SE Asia’s entries in Cyber, Media, Direct and Promo – rofl.
In a galaxy far, far away SE Asia compete amongst themselves with scam print while the rest of the world progresses with the relevant media.