Worthington’s Cannes Diary – part one

| | No Comments

DSC01981-01.jpgNickWorthington, executive creative director of Colenso BBDO, Auckland, is sitting on the Titanium & Integrated jury andis writing about his experiencesexclusively for Campaign Brief.

There’s nothing that quitecompares with watching 160 titanium and integrated campaigns back toback, each video is at least 3 minutes long, some more like 5.

Everybodyat this level gets it in so far as the key ingredients to what makes acampaign. What’s missing in 90% of the entries is a new idea andbrilliant craft.

So out of that first 160 ( there are lots more to come) I think I’veseen one I wish I’d done and three which are definitely shortlistmaterial. But that’s just me, it’ll be interesting to see what theother judges think come Thursday when we go back and look and what’smade it through.

Wecan pull stuff back if great work gets lost and I’m told a passionatespeech can make all the difference, that said, I have seen someonestand up for a piece of work and watch it go from a Bronze to nothing.  So it’s never a sure thing.

Ifyou’ve never been to Cannes before there really is nothing else likeIt. There are so many people and so much work it’s pretty awesome andTerry (Savage) and the guys who run this show are fucking amazing. It’s epic andrun with military precision.

Enough ramblings, it’s 6 am here, I haven’t had enough sleep and judging starts again in a couple of hours. More tomorrow.