The cooling bus shelter
June 19 2010, 2:03 pm | | 5 Comments
Rediffusion Y&R Kolkata devised an idea of placing an air-cooler in a city bus stop to show the cooling effect of Nycil Prickly Heat Powder. The creative team behind the idea is: Rohan Ghose and Siddhartha Sankar Roy.
5 Comments
I feel very coooooooooooool. Thanks for Y&R Kolkata
Has there ever been a more staged ambient photograph for award submissions?
Wouldve been more fun if they put a bear there.
Wasn’t a fan cooling down runners passing by done for adidas in NZ recently?
The guy to the left in the blue shirt doesn’t seem very interested in the idea. Is he from a rival agency?
Yeah, those adidas installations/ stunt/ activation for CLIMACOOL always do these gimmicks. Nothing’s new.