Standing out like a sore … throat

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cannes-carnivalRGB1.jpgTo help Dequadin Lozenges stand out in the crowd Ogilvy & Mather Malaysia created this poster campaign using one simple triangle shape, one simple colour and one simple message – we often abuse our throats throughout our lives.

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Credits – CCO: Gavin Simpson. ECDs: Daniel Comar, Gavin Simpson. Art Director: Yee Wai Khuen. Copywriters: Donevan Chew, Paul Lim. Illustrator: Khuang Soon, Cubiz. Producer: Koh Kiam Seng. Client Servicing: Anastasia Francis, Leau Zia Zia, Grace Pany.