Maxis commits to the game via a major campaign through Ogilvy & Mather Malaysia
Maxis is much more than just the main broadcast sponsor of the 2010 FIFA World Cup in Malaysia. They have also developed a range of new product and services to let fans experience the tournament live on mobile and broadband. Allowing fans to watch every match, celebrate every goal, and live every moment.
Maxis is set to make the whole World Cup experience feel bigger than never before.
To celebrate Maxis’ continued commitment to the game of football, both for this world cup, and beyond, Ogilvy & Mather Malaysia has developed a new campaign using the heroes that mean the most to Malaysian fans.
On TV, on billboards, in print and online people see and hear stories from some of the greatest names in Malaysia football, and from two of the biggest stars in modern game. From Dato’ Soh Chin Aun to Lionel Messi, everyone will learn of all their finest moments, and how everything they have achieved has been a result of their dedication to the spot.
The message is that they, like Maxis, are Committed to the Game.
Credits – Executive Creative Director: Gavin Simpson. Writers: Gavin Simpson, Richmond Walker. Art Director: Gavin Simpson. Agency Producer: Eric Yan, Seng Tuck Loo. Director: Maurice Noone, Prasoon Pandey (Moment of Glory). Production Company: Think Tank, Passion Pictures (Moment of Glory). Senior Business Director: Ranjeetha Menon. Account Director: Darren Ho. Strategic Planing Director : Arvind Srivastava.
8 Comments
These are the best Ads on Malaysia TV. Well done Ogilvy!
Great to see some big brands doing some real, good, solid work. I’m sure it hits the hearts of Malaysian.
I disagree. Reminds me of how we were has-beens. All past, no future. Did they do anything to change malaysian football for the future? Nope. Ends as a TVC. And I can’t make a connection to how Maxis is committed to the game.
It’s like any other testimonial ad. So much can be done with Committed to the Game. It should be demonstrated.
Plus, isn’t Maxis about forward thinking and innovations? Why talk about past glories?
One thing good about this campaign is that it’s better than Astro Supersport’s TV ads. Just a bit lar.
Best ads on Malaysian TV? Perhaps you should stop looking inwards and look out of the box, where there’s a whole world of great ads that have moved way ahead of where these ads are at.
Good solid work Gavin + team.
This will work well for the client and lifts the creative bar for Maxis.
Actually, it’s pretty bad. Your stock standard testimonial with a bit of nationalistic propaganda thrown in for good measure. Utterly forgettable.
“…lift the creative bar for Maxis”
Hardly, more like run of the mill spot filler. Move on people, nothing exceptional here.