MRM Bangkok push LG’s lollipop line
June 10 2010, 11:15 am | | No Comments
MRM Worldwide Bangkok has launched a digital campaign for LG for its candy coloured ‘Lollipop’ mobile line.
Directed at the teenage market in Korea, LG has signed popular bands to generate buzz for its new ‘Lollipop’ line.
The Lollipop model has an LED mobile cover, which can be pre-set with animated lighting. Lollipop is launching progressively across Asia, most recently in China. Thailand is getting its share with a campaign developed by digital agency MRM Worldwide titled ‘Lollipop Love Story’.
The website will release five webisodes in addition to offering wallpapers, msn icons, music downloads and behind-the-scenes videos. The campaign is also supported by above-the-line and trailer placements on the sky train and cable television.