Hakuhodo Tokyo show how to smash a guitar
June 3 2010, 7:25 pm | | No Comments
Hakuhodo Tokyo designed this promotional video, SMASH, for a small Japanese guitar company. They built a campaign around a guitar designed to be destroyed including rock events where rock bands had to smash SMASH during their performance.
Credits – Creative Director: Jin Saito. Art Director: Kentaro Harano. Copywriter: Hidenori Sakai. Producer: Hirofumi Nobuta. Agency Producer: Shoko Akutagawa. Production Company: Hakuhodo Products Inc. Director: Manabu Terao.