Guy’s Cannes Diary – part one

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Guy Roberts.jpegGuyRoberts, creative director of TBWA\Whybin\Tequila, Auckland, is sitting on the Promo jury at the Cannes Lions this year.He’s just finished day one of judging and writes exclusively forCampaign Brief.Other jurors will be contributing exclusively to the CB AsiaBlog over the next 10 days, so make sure you check in to follow the festival…

Well I’m sitting here after a longday in a dark room judging, a few 1664’s under the belt and jetlagpoking me in the ribs, trying to fulfill my duties as foreigncorrespondent.

Day One: Promo & Activation Jury 2010.

This category has grown 43 percent this year.

I wonder what percentage of the 24,000 Cannes entries that is. Thankfully not the 43%.

Promo is a category that’s close to my heart, and probably lots of other kiwis too.

SpeightsBoat, Yellow Tree House and adidas to name a few, have all cleaned uptop gongs in this part of the show over the last 5 years.

Its increase in popularity is a sure sign of clients wanting more of a return for their buck in these tight fisted times.

OrconsIggy is a good example of just that. It does a brand job, product demoand promotion all in one. I hope the Special boys have entered it.

The jury is an interesting bunch from all over the world, if you’re interested see http://www.canneslions.com/enter/juries.cfm?juryid=8  

We have 7 days ahead where we plough through 1500 entries to find the one!

The next 3 days are getting that lot down to a manageable shortlist pile.

This is meant to be a daily blog but I’m thinking the next 3 days may not be much different than today.

Day Two: Well I’m sitting here after a long day in a dark room……..

Day Three: Well I’m sitting here  after a……you get the message.

I will write again in the next few days.

Screen shot 2010-06-17 at 11.49.18 PM.pngFollow all the Cannes action on your iPhone and/or iPad: The Campaign Brief iPhone App,which is available on iTunes for only US$1.99 – is now in the top 20iPhone Apps charts in the ad category in most countries in the AsiaPacific region plus Canada, the UK and USA. The CB App gives youaccess to the latest, breaking advertising and creative news across theAsia Pacific via the CB Blogs.