Five mega winners at Tomorrow Awards Q1
Tomorrow Awards, the global advertising awards show dedicated to discovering, showcasing and awarding advertising creativity that pushes new boundaries, today unveiled its winners for the Spring Quarter of 2010.
The five winners are:
eco:Drive// Fiat // AKQA
Killzone 2 Webgame // Killzone 2 // Agency Republic
Real Racing GTI // Volkswagen // AKQA
SOUR ‘Hibi No Neiro’ (Tone of everyday) // Zealot Co.,Ltd / Neutral Nine Records // Hal & Masashi & Magico & Masayoshi
YouTube Symphony Orchestra // YouTube // Google Creative Lab
The judging was held in New York Cityby a panel of “Monster Judges”, an international body of lauded creativeleaders, including Tony Granger, Global Chief Creative Officer atY&R, Mark Chalmers, Partner and Creative Director of Perfect Fools,Colleen DeCourcy, Chief Digital Officer at TBWA Worldwide, SergioMugnaini, Interactive Creative Director at ALMAP BBDO Brazil and RobertWong, Executive Creative Director at Google Creative Lab and headed byTomorrow Awards Chairman Rei Inamoto, Chief Creative Officer of AKQA.
Campaign Brief Asia and Bestadsontv.com are both media partners of Tomorrow Awards.
“We were thoroughly amazed by the quality of the entries in thisinaugural session of the awards,” says Ignacio Oreamuno, TomorrowAwards CEO. “Many of the entries shortlisted by our Public Judges werenear-contenders, and it was an immense task for the Monster Judges topick the best of the best. But when agencies rise to the challenge ofcreating truly revolutionary work, the judges must also rise. We’regrateful that they did so admirably.”
TheTomorrow Awards Call for Entries Summer Session will officially open onJune 15 and is set to close on August 10, 2010. For entry informationand submission details please visit: www.tomorrowawards.com
About the Tomorrow Awards:
TheTomorrow Awards is the first international award show dedicated todiscovering, showcasing and awarding advertising creativity that pushesnew technological boundaries. Since the very best examples of such workare those that defy standard award show categories, the Tomorrow Awardsis category-neutral; all entries are judged together, and only the verybest ideas shine brightest.
Beyond the trophies and accoladesbestowed upon the winners, the Tomorrow Awards seeks to educate theindustry about new technologies and the creative possibilities thatcome with them. To accomplish this, the entire industry is involved inthe Awards’ quarterly judging process, creating the shortlist for thefinal rounds of judging. By choosing which entries move on, not only isthe advertising community awarding its peers, it is also activelylearning about new directions to take the creative process.
TheTomorrow Awards recognizes that the future of the advertising industrywill not rest solely on the efforts of present-day pioneers, but alsoon the next generation of creative professionals. To this end, 10% ofall Tomorrow Awards entry fees are devoted to scholarships to schoolsand programs that we believe are preparing their students for thecomplex advertising industry of the future.