Cannes Direct Lions yield just 15 Asian shortlists – Hakuhodo Tokyo leads the way with five

15 Asian entries have made the cut at the shortlist stage of the Cannes Direct Lions. Japan and India lead the way with 6 and 4 shortlists respectively. Hakuhodo Tokyo is the leading agency from the region with 5 of Japan’s total. The only other agencies to have multiple shortlists are McCann-Erickson Mumbai (2) and Leo Burnett Hong Kong.

Agencies with single shortlists are: Bates141 Mumbai, Grey Mumbai, Dentsu Tokyo, DDB Singapore, O&M Shanghai and O&M Taiwan (Picture: The Direct Jury). In all, 164 entries made the cut, with metal to be awarded Monday night at the Direct Lions ceremony.