Cannes Press Lions: India fly the flag for Asia with 6 Lions including 2 Gold shared between Taproot Mumbai and RMG Gurgaon
India was the star of Asia in the Cannes Press Lions competition that finished only a few hours ago at the Festival. Indian agencies, RMG Gurgaon and Taproot Mumbai picked up Asia’s only Gold Lions at the ceremony and as a country India added 2 Silver and 2 Bronze Lions to their overall tally of 6 Lions. RMG’s Gold was for a Fuji Camera campaign and Taproot’s went to their Conqueror Paper work. Silvers went to Leo Burnett Mumbai and Taproot Mumbai with the Bronze Lions awarded to Bates141 Mumbai and Mudra DDB Mumbai.
Outside of India, Asia only managed a further 2 Silvers and 5 Bronzes in a remarkably poor result for a region that has forged it’s creative reputation on the back of victories in this category.
The Grand Prix was originally awarded to Ogilvy Mexico for its Scrabble campaign. However, as AdAge reports,this was revoked when it was revealed that the campaign had beenentered in the festival before. The new Grand Prix winner, elevatedfrom a Gold Lion, is runner-up Almap BBDO, Sao Paulo, for its Brazilian”Billboard. Music. See What It’s Made of” campaign for Billboard magazine. Taproot’s Gold Lion winning campaign for Conqueror Paper (below) was one of four campaigns the jury originally considered for the Grand Prix.
Silver Lions were won by Ogilvy Shanghai and Ogilvy Bangkok.
BronzeLions went to Creative Juice Bangkok, Leo Burnett Bangkok, Spa HakuhodoBangkok, Leo Burnett Hong Kong and DDB Singapore (who were the onlyagency from Singapore to win a Lion in Press this year).
Twelve Gold Lions were handed out in Press along with 21 Silver and 39 Bronze Lions.
INDIA
GOLD LION
(for the campaign)
FUNERAL
POKER
AIRPORT
FUJIFILM F 70 CAMERA
RMG Gurgaon
GOLD LION
(for the campaign)
SPIRITUAL GURU
ROYAL KAJPUT
KATHAKALI DANCER
TRANSASIA PAPERS
CONQUEROR PAPERS
TAPROOT INDIA Mumbai
SILVER LION
(for the campaign)
COFFEE
INK
EGG
KETCHUP
PROCTER & GAMBLE
TIDE DIRT MAGNETS
LEO BURNETT INDIA Mumbai
SILVER LION
KATHAKALI DANCER
TRANSASIA PAPERS
CONQUEROR PAPERS
TAPROOT INDIA Mumbai
BRONZE LION
LOST AND FOUND
VIRGIN MOBILE MOBILE TRACKER
BATES 141 Mumbai
BRONZE LION
(for the campaign)
PUPPY LOVE
JUST MARRIED
WAITING FRIEND
BANGALORE TRAFFIC POLICE ROAD SAFETY
MUDRA DDB GROUP Mumbai
CHINA
SILVER LION
(for the campaign)
ANTIQUE (left)
SAFE
CAR
MIDEA SECURITY CAMERA
OGILVY SHANGHAI
THAILAND
SILVER LION
(for the campaign)
STEEL BED
WOODEN BED
LUXURY BED
OUTDOOR INNOVATION
KARANA TRAVELGEAR
OGILVY & MATHER Bangkok
BRONZE LION
MARBLE
3M CUSHION WRAP
CREATIVE JUICE\BANGKOK (TBWA) Bangkok
BRONZE LION
(for the campaign)
JACUZZI
BEACH
WOLVES
CANON UNDERWATER CAMERA
LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok
BRONZE LION
(for the campaign)
RED
GREEN
YELLOW
BIGSTAR CO.
GAMBOL SANDALS
SPA-HAKUHODO Bangkok
SINGAPORE
BRONZE LION
(for the campaign)
CONSTRUCTION
NOISY DOG
CRYING KID
BOSE NOISE-CANCELLING HEADPHONES
DDB SINGAPORE
HONG KONG
BRONZE LION
(for the campaign)
ORCHARD FRUIT PEEKABOO
GRANDMA’S TURKEY DINNER
PUMKIN PIE
ORGANIC TOWN
ORGANIC BABY FOOD
LEO BURNETT Hong Kong
1 Comment
Really? Singapore only got one Bronze?
Gonna be a whole lot of of soul searching down O&M and Saatchi way.