Sony sells jeans off the wall in Tokyo

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JEANS.jpgHakuhodo Kettle Tokyo created the Sony Wall Sale using a new form of recycling by regenerating giant advertising tarps that used to cover the Sony building into exclusive pairs of jeans and selling them at the place of origin – Sony Building’s wall.

The thinking behind the campaign is that vegetables at a farm taste better, wines at a winery taste better, sushi at a fishing port tastes better – all are “farm fresh”. So the aim was to promote a better understanding of the recycling concept by selling the jeans at where the ads were run.

Credits – CD: Kentaro Kimura, Art Director: Ken Funaki. Copywriter: Koichiro Iizuka. Designer: Norihisa Yamaguchi. Producer: Kei Mizuta, Shingo Kato. Planners: Kazuaki Hashida, Ryuichiro Takase, Yusuke Shimizu.