Sony sells jeans off the wall in Tokyo
Hakuhodo Kettle Tokyo created the Sony Wall Sale using a new form of recycling by regenerating giant advertising tarps that used to cover the Sony building into exclusive pairs of jeans and selling them at the place of origin – Sony Building’s wall.
The thinking behind the campaign is that vegetables at a farm taste better, wines at a winery taste better, sushi at a fishing port tastes better – all are “farm fresh”. So the aim was to promote a better understanding of the recycling concept by selling the jeans at where the ads were run.
Credits – CD: Kentaro Kimura, Art Director: Ken Funaki. Copywriter: Koichiro Iizuka. Designer: Norihisa Yamaguchi. Producer: Kei Mizuta, Shingo Kato. Planners: Kazuaki Hashida, Ryuichiro Takase, Yusuke Shimizu.
4 Comments
Best thing I’ve seen on this blog.
Very good. Love it.
The idea of recycling banners is not new, ie. old outdoor banner ads have been made into messenger bags, wallets, purses, etc. However, the idea of selling them right on the wall the actual banner was hanging is. Good job.
I want one of those!!!!