BBDO Worldwide wins Network of the Year, Abbott Mead Vickers wins Grand Prix for Good
For the fourth year in a row,BBDO Worldwide has picked up Network of the Year at the 57th InternationalAdvertising Festival in Cannes, which wrapped last night. BBDO was followed byDDB and Y&R.
Agency of the Year was awarded to ALMAP/BBDO Sao Paulo, Brazil while Independent Agency of the Year went to Jung Von Matt, Hamburg, Germany. Direct Agency of the Year was Abbott Mead Vickers, London. Interactive Agency of the Year was Crispin Porter + Bogusky.
Leo Burnett Sydney was the only Australian agency to pick up an agency of the year award winning Media Agency of the Year after scoring the Grand Prix for Canon’s ‘EOS Photochains’.
The Grand Prix for Good went toAbbott Mead Vickers BBDO London for The Metropolitan Police’s Anti-KnifeCampaign, ‘Choose a different ending’. A YouTube film campaign used Annotation Technologyto enable viewers to choose what happened next. Carry a knife? Go to a party?Stab an opponent? After experiencing the consequences of their choices, viewerscould ‘Choose a Different Ending’. There were 21 films with ten differentendings. Seeded online, the campaign appeared unbranded, employing socialmedia, search, in-game posters and blogs.
The Cannes Lions Grand Prix for Good was introduced this year to reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across all entry sections will be judged by the Titanium and Integrated Jury.
The Palme D’Or went to MJZ USA.
Direct Agency of the Year
1. ABBOTT MEAD VICKERS BBDO, London, UK
2. JUNG von MATT, Hamburg, Germany
3. OGILVY BRASIL, São Paulo, Brazil
Media Agency of the Year
1. LEO BURNETT SYDNEY, Australia
2. FISCHER PORTUGAL, Lisbon, Portugal
3. LEW’LARA\TBWA, São Paulo, Brazil
Interactive Agency of the Year
1. CRISPIN PORTER + BOGUSKY, Boulder, USA
2. BBH, London, UK
3. WIEDEN + KENNEDY, Portland, USA
Agency of the Year
1. ALMAPBBDO, São Paulo, Brazil
2. Y&R New York, USA
3. WIEDEN+KENNEDY, Portland, USA
Independent Agency of the Year
1. JUNG VON MATT, Hamburg, Germany
2. WIEDEN+KENNEDY, Portland, USA
3. FORSMAN & BODENFORS, Gothenburg, Sweden
Networkof the Year
1. BBDO
2. DDB
3. Y&R
Grand Prix for Good
Title: CHOOSE A DIFFERENT ENDING
Advertiser: THE METROPOLITAN POLICE
Product: ANTI-KNIFE CAMPAIGN
Entrant Company: ABBOTT MEAD VICKERS BBDO London, UNITED KINGDOM
Palme D’Or
1. MJZ, USA
2. HUNGRY MAN, USA
3. SMUGGLER, USA
4. BISCUIT FILMWORKS, USA
5. RSA FILMS, UNITED KINGDOM
6. O POSITIVE FILMS, USA
7. KNUCKLEHEAD , UNITED KINGDOM
7. STATION FILM, USA
9. ARGENTINACINE, ARGENTINA
10. BLINK PRODUCTIONS, UNITED KINGDOM