adidas takes us on ‘The Quest’ for the World Cup

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Screen shot 2010-06-09 at 9.04.58 PM.pngThe adidas World Cup trailer film, via 180 Amsterdam (180TBWA),announces the Match-Up experience on Facebook.com/adidasfootball. Thetrailer is designed to lead you to the Facebook page where the viewerwill be faced with the ultimate player experience where every one ofour 32 hero players representing their country will be matched upagainst each other. The digital experience is all about letting youdecide who takes home the trophy.