16 Asian entries make it through to the shortlist stage with the Promo & Activation jury

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Promo Jury.jpg

16 Asian entries have made the cut at the shortlist stage of the Promo & Activation Lions at the Cannes International Advertising Festival. The category saw 149 entries shortlisted, with Lions to be revealed Monday night at the Promo & Activation Lions ceremony. The shortlisted work was shared fairly evenly around the region with Japan leading the way again with four shortlists. Hong Kong scored three and India and China had two each (Pictured above is the Promo jury).

No agency had more than one finalist. Successful agencies were:Hakuhodo Tokyo, Beacon Tokyo, Dentsu Tokyo, TBWA/Hakuhodo Tokyo,O&M Kolkata, Bates141 Mumbai, Hakuhodo Indonesia, O&M Taiwan,DDB Hong Kong, Grey Hong Kong, Leo Burnett Hong Kong, Y&R Malaysia,Leo Burnett Shanghai, O&M Shanghai, DDB DM9 JaymeSyfu Manila andLeo Burnett Thailand.

The Jury judged using 4 criteria – creativity, strategy, execution and results. Strategy and execution each accounted for 20% of the vote, with creativity and results each accounting for 30%. In total 1595 entries from 58 countries were entered in this category, an increase of +43% compared to last year.

In terms of total entries India were the fourth highest country overall with 103 entries. Japan had 69 entries, Singapore 21 and China 20.