Young Lions YouTube ad contest creates films to highlight the need for safe drinking water

Picture 3.pngThe YouTube Young Lions 48 Hour Ad Contest was completed over last weekend. Young creatives had two days to write and film a commercial for Water Aid showing the plight of those who don't have safe drinking water. Making the video is just half the job. Entrants have one week (17 - 23 May) to drive as many people to their YouTube video as possible. Embed it, blog about it, tweet it - whatever it takes to get people voting.

A panel of advertising industry experts will then pick two separate winners, taking into account the public votes. The winners will receive an all-expenses-paid trip to the festival, from 20 - 26 June, where they will compete as Team YouTube at the Young Lions Film Competition. This is Rudy La Faber's video. La Faber is a 24 year old copywriter at Dentsu Malaysia. All the entries can be seen here.


Anonymous said:

Go Malaysia!

natasha said:

cool stuff Rudy! all the best!

Anonymous said:

Not bad Rudy.
Are there any others from Malaysia?

Tam said:

I'm jumping on this band wagon :)

Rudy La Faber said:

Hi guys,

Everyone's so nice :) Thanks for the support.

Not sure if there are others from Malaysia. To be honest there are so many videos to watch and I still have to do my day job at the agency to tend to. Haha.

Please remember to vote!

And I know it's a competition but please sign the petition too if you can :)

Anonymous said:

I like this. It's called SEAL THE DEAL. One of the few originals that doesn't simply show unclean water or people eating shit.

Lol last comment

I also participate. Watch my video. FIRST COLLABORATIVE AD ON YOUTUBE

Collaborative Aid

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.