Young Lions YouTube ad contest creates films to highlight the need for safe drinking water

The YouTube Young Lions 48 Hour Ad Contest was completed over last weekend. Young creatives had two days to write and film a commercial for Water Aid showing the plight of those who don’t have safe drinking water. Making the video is just half the job. Entrants have one week (17 – 23 May) to drive as many people to their YouTube video as possible. Embed it, blog about it, tweet it – whatever it takes to get people voting.

A panel of advertising industry experts will then pick two separate winners, taking into account the public votes. The winners will receive an all-expenses-paid trip to the festival, from 20 – 26 June, where they will compete as Team YouTube at the Young Lions Film Competition. This is Rudy La Faber’s video. La Faber is a 24 year old copywriter at Dentsu Malaysia. All the entries can be seen here.