UNIQLO work from Japan wins three Gold Pencils at the One Show Interactive awards

lucky1.jpgAsia's three Gold Pencils at the One Show Interactive awards were all won for work created for UNIQLO. Projector Inc, Tokyo won two of the Golds with the third going to Dentsu Tokyo, who also picked up a Bronze Pencil for UNIQLO.

This year's Jury was lead by Jury Chair Iain Tait (Poke/London) and included, Keith Anderson (Goodby, Silverstein & Partners/San Francisco); Nicke Bergstrom (Mother/New York); Miguel Calderon (Grupo W/Mexico); Jorge Calleja (Wieden Kennedy/Amsterdam); James Cooper (Saatchi & Saatchi/New York); Brian Cooper (Dare/London); Coleen Decourcy (TBWA/New York); Nancy Hartley (SapientNitro/Australia); Neil Heymann (Droga5/New York); Naoki Ito (Wieden+Kennedy/Tokyo); Kris Kiger (RGA/New  York); Dan LaCivita (Firstborn/New York); Alex Lieu (42 Entertainment/Pasadena); Matt O'Rouke (McCann/New York); Paulo Perez (Bossanova Films/Brazil); Vivian Rosenthal (Tronic Studio/New York); Stef Selfslagh (Boondoggle/Belgium); Geoff Teehan (Teehan+Lax/Canada); Nina Thelberg (B-Reel/Sweden); Raphael Vasconcellos (Agencia Click/São Paulo); Johnny Vulcan (Anomaly/New York); Rick Webb (Barbarian Group/New York) and Yanyan Yang (OgilvyOne/Beijing).
"This year we saw a 20% increase in entries from around the world, more importantly we saw a some of the best creative digital solutions for brands," said Kevin Swanepoel, President the One Club. "Gone are the days of creating cool digital gimmicks, today's digital agencies are creating smart business solutions".

Presenters at One Show Interactive included Kris Kiger from R/GA, Nick Parrish from Contagious, Matt O'Rourke from McCann Erickson, Nicke Bergstrom from Mother and Robert Wong from Google.

        The One Show Interactive's top Pencil winners also included:
        Goodby, Silverstein & Partners/San Francisco - 4 Silver, 4 Bronze
        DDB/Stockholm - 1 Gold, 2 Silver, 2 Bronze
        Wieden+Kennedy/Portland - 3 Gold, 1 Silver
        BBDO/New York - 1 Gold, 2 Silver, 1 Bronze
        The Martin Agency/Richmond - 2 Gold, 1 Silver
        Tribal DDB/London - 2 Gold, 1 Silver
        Crispin Porter + Bogusky/Boulder - 2 Silver, 1 Bronze
        Pereira & O'Dell/San Francisco - 1 Silver, 2 Bronze

Winners included fashion label UNIQLO'S "Lucky Switch" from Dentsu/Tokyo (pictured above), the John F. Kennedy Presidential Library's "We Choose the Moon" website by The Martin Agency, "Monopoly City Streets" by Tribal DDB in London and Gatorade "Replay" by TBWA\Chiat\Day/Los Angeles.

Gold_Pencil.jpgBest of Show was awarded to the Nike Livestrong Foundation "Chalkbot" by Wieden+Kennedy/Portland. The experiential campaign allowed users to text messages through their cell phones, online and Twitter to the Chalkbot, which was a robot that "chalked" inspirational messages along the Tour de France for riders and spectators to see.

Asia's Pencil winners were:

Consumer Goods
Bronze - UNIQLO TOKYO FASHION MAP Dentsu Tokyo
Gold - FAST RETAILING CO., LTD. UNIQLO CALENDAR Projector Tokyo

Corporate Website
Bronze - So-net Entertainment hotaru-san McCann Erickson Tokyo

E-Commerce
Bronze - Domino's Pizza Japan, Inc. Pizza Tracking Show / Domino's Pizza Bascule Tokyo

Environmental / Experiential - Single
Silver - NIKE JAPAN NIKEiD GENERATOR Beacon Communications Tokyo

Environmental / Experiential - Campaign
Bronze - The North Face Red Flag Ogilvy Shanghai

Other Interactive Media - Single
Gold - UNIQLO UNIQLO LUCKY SWITCH Dentsu Inc. Tokyo

Interface Design
Gold - FAST RETAILING CO. UNIQLO CALENDAR Projector Tokyo

Animation / Motion Graphics
Silver - Marui Co.,LTD. Ruo and Ruco Drill Inc. Tokyo

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