UNIQLO work from Japan wins three Gold Pencils at the One Show Interactive awards

May 15 2010, 9:05 am | BY Kim Shaw | No Comments

lucky1.jpgAsia’s three Gold Pencils at the One Show Interactive awards were all won for work created for UNIQLO. Projector Inc, Tokyo won two of the Golds with the third going to Dentsu Tokyo, who also picked up a Bronze Pencil for UNIQLO.

This year’s Jury was lead by Jury Chair Iain Tait (Poke/London) and included, Keith Anderson (Goodby, Silverstein & Partners/San Francisco); Nicke Bergstrom (Mother/New York); Miguel Calderon (Grupo W/Mexico); Jorge Calleja (Wieden Kennedy/Amsterdam); James Cooper (Saatchi & Saatchi/New York); Brian Cooper (Dare/London); Coleen Decourcy (TBWA/New York); Nancy Hartley (SapientNitro/Australia); Neil Heymann (Droga5/New York); Naoki Ito (Wieden+Kennedy/Tokyo); Kris Kiger (RGA/New  York); Dan LaCivita (Firstborn/New York); Alex Lieu (42 Entertainment/Pasadena); Matt O’Rouke (McCann/New York); Paulo Perez (Bossanova Films/Brazil); Vivian Rosenthal (Tronic Studio/New York); Stef Selfslagh (Boondoggle/Belgium); Geoff Teehan (Teehan+Lax/Canada); Nina Thelberg (B-Reel/Sweden); Raphael Vasconcellos (Agencia Click/São Paulo); Johnny Vulcan (Anomaly/New York); Rick Webb (Barbarian Group/New York) and Yanyan Yang (OgilvyOne/Beijing).

“This year we saw a 20% increase in entries from around the world, moreimportantly we saw a some of the best creative digital solutions forbrands,” said Kevin Swanepoel, President the One Club. “Gone are thedays of creating cool digital gimmicks, today’s digital agencies arecreating smart business solutions”.

Presenters at One Show Interactive included Kris Kiger from R/GA, NickParrish from Contagious, Matt O’Rourke from McCann Erickson, NickeBergstrom from Mother and Robert Wong from Google.

        The One Show Interactive’s top Pencil winners also included:

        Goodby, Silverstein & Partners/San Francisco – 4 Silver, 4 Bronze

        DDB/Stockholm – 1 Gold, 2 Silver, 2 Bronze

        Wieden+Kennedy/Portland – 3 Gold, 1 Silver

        BBDO/New York – 1 Gold, 2 Silver, 1 Bronze

        The Martin Agency/Richmond – 2 Gold, 1 Silver

        Tribal DDB/London – 2 Gold, 1 Silver

        Crispin Porter + Bogusky/Boulder – 2 Silver, 1 Bronze

        Pereira & O’Dell/San Francisco – 1 Silver, 2 Bronze

Winners included fashion label UNIQLO’S “Lucky Switch” fromDentsu/Tokyo (pictured above), the John F. Kennedy Presidential Library’s “We Choose theMoon” website by The Martin Agency, “Monopoly City Streets” by TribalDDB in London and Gatorade “Replay” by TBWA\Chiat\Day/Los Angeles.

Gold_Pencil.jpgBest of Show was awarded to the Nike Livestrong Foundation “Chalkbot”by Wieden+Kennedy/Portland. The experiential campaign allowed users totext messages through their cell phones, online and Twitter to theChalkbot, which was a robot that “chalked” inspirational messages alongthe Tour de France for riders and spectators to see.

Asia’s Pencil winners were:

Consumer Goods

Bronze – UNIQLO TOKYO FASHION MAP Dentsu Tokyo

Gold – FAST RETAILING CO., LTD. UNIQLO CALENDAR Projector Tokyo

Corporate Website

Bronze – So-net Entertainment hotaru-san McCann Erickson Tokyo

E-Commerce

Bronze – Domino’s Pizza Japan, Inc. Pizza Tracking Show / Domino’s Pizza Bascule Tokyo

Environmental / Experiential – Single

Silver – NIKE JAPAN NIKEiD GENERATOR Beacon Communications Tokyo

Environmental / Experiential – Campaign

Bronze – The North Face Red Flag Ogilvy Shanghai

Other Interactive Media – Single

Gold – UNIQLO UNIQLO LUCKY SWITCH Dentsu Inc. Tokyo

Interface Design

Gold – FAST RETAILING CO. UNIQLO CALENDAR Projector Tokyo

Animation / Motion Graphics

Silver – Marui Co.,LTD. Ruo and Ruco Drill Inc. Tokyo