The Top 10 most awarded agencies in the Campaign Brief Asia Creative Rankings

CreativeRankingsHeading.jpgAs reported yesterday Dentsu Inc. Tokyo leads all other agencies in the latest Campaign Brief Asia Creative Rankings, which were released this week. Dentsu's excellent performance across the world and the region's most important award shows sees them sitting more than 300 points in front of second placed Saatchi & Saatchi Malaysia. Dentsu rose from 4th last year and Saatchi Malaysia moved up from 5th.

Third place this year went to BBDO Proximity Malaysia, whose "Two Worlds" print work for Chrysler Jeep swept up multiple awards at all the award shows that count in the Creative Rankings. This print campaign is ranked number one in the world by The Gunn Report so it's no wonder BBDO Proximity experienced a huge jump up from last year's 26th position.
CB Asia Rankings_Top 10 table.jpgOgilvy & Mather again performed strongly in the Creative Rankings. They have three offices that fill out the next three spots in the Rankings.

Ogilvy Bangkok were one of the stars of this year, rising up from 14th position last year to 4th. Last year's No1 ranked agency, O&M Singapore fell to 5th, their lowest position for the past 6 years. Ogilvy Mumbai is 6th, moving up one position on their previous two year position of 7th.

Last year's No2 agency, Saatchi & Saatchi Singapore, drops to 7th.

Lowe Worldwide Bangkok move up two spots to 8th.

Hakuhodo Tokyo is 9th - down from third last year.

Filling out the Top 10 is BBDO Bangkok, one of the Creative Ranking's most consistent performers.

Full details the 161 ranked agencies, plus all the other results, are in the new edition of Campaign Brief Asia, available this week. Make sure you are a subscriber or contact the local country stockist of Campaign Brief Asia as this edition will sell out.

This year's Creative Rankings fills a special 36 page feature in the new edition of Campaign Brief Asia. The Creative Rankings chart the performances of the 161 agencies that have won creative awards over the past two years. It also ranks the 1493 individual copywriters and art directors that have won awards over the past two years.

5 Comments

Anonymous said:

Singapore is really slipping and being marginalized as a creative center.

The only thing you guys have going for you is you are good at winning awards. Get some good ideas out and justify your overpriced monthly salaries.

And what's with Saatchi. David Droga would be shaking his head right now.

Anonymous said:

That's right. Singapore and Saatchi, tsk tsk you guys.

It's me again, Anonymous.

I bet you must be wondering... who am I? Who am I?... I'm the guy who is always hanging around ever industry, tsking at anyone who's had any measure of success and kicking their gonads when they're down. Who am I? Why do you ask? You don't know me. I'm nobody.

No, I'm serious. I AM a nobody. I have always been a nobody. I've never done anything worthwhile in my career. I'm just another frustrated never-been, who tries to boost his own poor self-worth by putting anyone down whenever he has a chance, to make myself feel bigger. But it doesn't work. It makes me bitter, but doesn't make me good. I'm still mediocre. So I'm back here again, with my rock-bottom self-esteem, venting impotently behind the cloak of my anonymity.

The only thing I have going for me is my anonymity, and being good at doing nothing noteworthy and putting you all down. That's why I'll always be ANONYMOUS. Did someone just reply on the OneShow winners thread? I'm going there now!

Anonymous said:

Better to be an anonymous nobody than a highly paid legend in your own mind who's considered nobody outside of Singapore.

Anonymous said:

Yeah. It's so much better to be an anonymous nobody than a highly paid "nobody"...

Anonymous said:

Some grand assumptions there, 3:21. Maybe people bash Saatchis Singapore because they represent the very worst of what is wrong with the industry. And maybe they hide their identity because otherwise they'd never work in the region again. And maybe they aren't frustrated hacks at all but hard-working individuals who use things like this blog to expose the bullshit this industry feeds off.

Who are you, btw? Or are you, too, hiding behind the "cloak of your anonymity"?

Thought so....

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