Experience the Jain religion

Concept_card.jpgInternational School for Jain Studies offers courses that provide students and scholars an opportunity to study, research and experience one of the oldest religions of the world. For the launch of the 2010 program a 'mask-card' was created by JWT Delhi to bring alive the Jain religion and enable the prospects to experience its rituals, first hand.
Concept_card2.jpgThe design was inspired from a little white cloth-mask worn by Jain monks over their mouth as a mark of non-violence. The Jain mask popularly known as a mukh-vastrika is as symbolic as a Jewish cap, a Muslim hijab or a Sikh turban. To maintain the sanctity of this shining symbol the fabric for the card was sourced from monasteries, starched in rice water to achieve the right stiffness and the actual rituals were followed closely. Institute details were then merely added to the back of the mask and a unique Jain mask-card was created.

Credits - ECD: Swati Bhattacharya. Assoc CD: Anirudh Verma. Creative Catalysts: Sadhvi Nidhi, Sadhvi Kripa. CD/Art Director: Sandeep Salariya. CD/Writer: Chirag Bhasin.


Anonymous said:

You have got to be kidding....now, an ad campaign for a religious sect.....

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