The Indian ad industry comes to terms with allegations of self-voting at recent Goafest

goafest_logo2010-home.jpgThe Indian creative industry is in a bit of a twist at the moment with allegations of self-voting during the judging of the recent Abby Awards handed out at Goafest.

In a story titled "Ad fest or War fest" published today on industry website afaqs! today an inquiry has found that there were 29 instances of self-voting for their own or their agency's work during the judging process. Allegations of legal action has followed as agencies get caught up in the drama.

The Ad Club, which runs the awards has apparently taken the unprecedented step of asking agencies involved to return their trophies. "We are hopeful they will accede to our request and return their trophies," says Ajay Chandwani, chairperson of the Creative Abbys this year, to afaqs! in their story.
afaqs! reports industry sources saying that agencies involved in self-voting will have no choice but to return their metals in order to avoid being discredited by the Advertising Agencies Association of India (AAAI), which is one of the main organisers of the Goafest. "I don't think the agencies involved would want to risk being discredited by the AAAI," says Rohit Ohri, managing partner, JWT Delhi. "Their reputation is at stake here. Besides, it makes sense for them to take moral responsibility and own up. The industry has to be rid of this mess. You have to make a start somewhere," he says.

Read the full story here.


Anonymous said:

gotta love the politics, backstabbing and rivalry in Indian industry

Anonymous said:

Unlike the Singapore the Singapore or Hong Kong ad industry where its all peace love and vodka red bulls.

Face it, this shit goes on everywhere, but every now and then there'll be a moron who will try to push the this case self-voting allegedly.

Its just disgraceful....hope the organisers name and shame these guys for the sake of their own standing as an award show of repute.

Anonymous said:

Hey, self voting is even more acceptable than those scammy stuffs that we saw on adoftheworld or in CB Asia, coming out of India.

Anonymous said:

And how is that different from anywhere else?

Anonymous said:

Golly gosh.

Anonymous said:

The indian industry should grow up and be brave enough to have an international panel judge their work. That would stop this childish politics.

Their work is judged by foreigners in all the other gongfests that they enter, why not at home too?

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.