TBWA\Hakuhodo Japan appoints Miki Matsui to the role of Chief Creative Officer

Miki Matsui_sml.jpgTBWA Hakuhodo Japan has appointed Miki Matsui as chief creative officer. Matsui joined Hakuhodo in 1986 and worked with leading home appliance makers, beverage companies, and food companies, among others, receiving various prominent domestic awards. In 1986 Matsui joined the Nissan Motor account and has worked to promote various Nissan cars, including the Serena, Cube, and Note, in addition to producing several of Nissan's major campaigns. Matsui was appointed Executive Creative Director in 2006.
As CCO, Matsui will be responsible for integrating and managing creative work for all client accounts at TBWA\Hakuhodo.

 "We're all tired of hearing the Japanese advertising industry is shrinking," said Matsui on assuming his new role. "We have no choice but to expand into three areas.  One is clients. We need to become more of a presence complementing the important roles of our clients. Another is markets. We need to work in a way that transcends cultural walls.  Last is people. The kind of people I want to gather to work with me aren't creators interested in only creating ads,  but people who have the capacity to move other people, of understanding the depths of consumers, and who have playful spirits. People who want to create things worthy of the news, people who cause a stir, who present stimulating ways of thinking never before encountered. Since we're working in a market that's changing as we speak, I believe innovation happens only if you have people like that."

"This leadership addition to our creative department just raised our game again," said Luis DeAnda, Chief Operations Officer. "I've known Matsui through the TBWA and Hakuhodo relationship for over eight years. He's a champion of our tools Disruption and Media Arts and we share a common vision for success."

Matsui served as juror for Cannes  Media Lion in 2006 and  One Show in 2007. He was selected last year as one of six medalists for the Creator of the Year award in Japan.  Matsui replaces Minoru Fujii, previous CCO of TBWA\Hakuhodo, who will become General Manager of the Creative Division of Hakuhodo Inc., from which company he had been seconded.


Anonymous said:

Congrats Miki. Good luck Minoru on your new role.

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