TBWA\Hakuhodo Japan appoints Miki Matsui to the role of Chief Creative Officer

TBWA Hakuhodo Japan has appointed Miki Matsui as chief creative officer. Matsui joined Hakuhodo in 1986 and worked with leading home appliance makers, beverage companies, and food companies, among others, receiving various prominent domestic awards. In 1986 Matsui joined the Nissan Motor account and has worked to promote various Nissan cars, including the Serena, Cube, and Note, in addition to producing several of Nissan’s major campaigns. Matsui was appointed Executive Creative Director in 2006.

As CCO, Matsui will be responsible for integrating and managing creative work for all client accounts at TBWA\Hakuhodo.

 “We’re all tired of hearing the Japanese advertising industry isshrinking,” said Matsui on assuming his new role. “We have no choicebut to expand into three areas.  One is clients. We need to become moreof a presence complementing the important roles of our clients. Anotheris markets. We need to work in a way that transcends cultural walls. Last is people. The kind of people I want to gather to work with mearen’t creators interested in only creating ads,  but people who havethe capacity to move other people, of understanding the depths ofconsumers, and who have playful spirits. People who want to createthings worthy of the news, people who cause a stir, who presentstimulating ways of thinking never before encountered. Since we’reworking in a market that’s changing as we speak, I believe innovationhappens only if you have people like that.”

“This leadership addition to our creative department just raised ourgame again,” said Luis DeAnda, Chief Operations Officer. “I’ve knownMatsui through the TBWA and Hakuhodo relationship for over eight years.He’s a champion of our tools Disruption and Media Arts and we share acommon vision for success.”

Matsui served as juror for Cannes  Media Lion in 2006 and  One Show in2007. He was selected last year as one of six medalists for the Creatorof the Year award in Japan.  Matsui replaces Minoru Fujii, previous CCOof TBWA\Hakuhodo, who will become General Manager of the CreativeDivision of Hakuhodo Inc., from which company he had been seconded.