Singapore Media Awards Call for Entry

The Singapore Media Awards 2010 expands its award categories to include two new Single Media categories and a new Special Achievement Awards category. With the addition of the new categories, SMA now has a total of 21 award categories. SMA 2010 is now open for entries. Special Achievement Awards categories are open for nominations. Entry deadline is 25 June 2010.

“Best Use of Mobile” and “Best Use of Search” are introduced, expandingon the categories for digital entries. Connie Chan, Chairman of SMA2010 said, “The digital sphere is continually evolving with a plethoraof digital media platforms. The new categories level the playing field,allowing recognition be given to outstanding strategies within mobileand search which might otherwise find it hard to stand against the restof the digital entries.”

The other new award this year is the “Marketer of the Year”, whichseeks to recognise marketing professional who possess unflaggingpassion for their brand, coupled with an astuteness and propensity tochallenge the norm that has made their brand an outstanding success.