Plastic is dangerous and hard to get rid of

Osama-Board.jpgPlastic is non biodegradable and getting rid of it is not easy. JWT New Delhi personified a plastic bag with the world's most dangerous and irremovable man - Osama Bin Laden.

Made from head to toe using nothing but plastic, this guerilla piece was erected at various public places and cultural centres in Delhi. People were reminded of the dangers plastic does to our world, as does Osama.

Bags made of recycled material were also handed out at the event to provide an alternative to plastic.

Credits - ECD: Priti Kaput. CD/Art Director: Kunal Gaur. Producer: Shivraj Singh. Account Manager: Lipank Goyal. Senior Account Director: Maneesh Rangra. Planner: Jitender Dabbas. 

6 Comments

Anonymous said:

Funny. Oh look, there's a planner involved too.

Anonymous said:

ballsy

Anonymous said:

LOL...a print ad on a pedestal

Anonymous said:

Where's the video showing the sculpture at Delhi's cultural centers and public places?

Anonymous said:

Its coming ...along with a full report on how people tweeted in their enthusiastic support all the way from places like Azerbaijan.

Anonymous said:

Good one. But in 2nd paragraph 4th line last word, an world most powerful and prominent personality has been transformed in World's notorious personality ‘OBAMA’

(Thanks for pointing that one out! All fixed. - Campaign Brief Asia)

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