Oktober makes Twisties ‘irreTwistable’
Visual effects, animation and digital creative convergence studio Oktobor Auckland have created a 60 second fully computer generated TVC for Twisties to be broadcast across Malaysia.
Oktobor Account Director Ganesh Raj explained: “We have had a long and solid relationship with Saatchi & Saatchi Malaysia for some time. For Twisties they approached us earlier than they normally do with a basic concept and asked us to work on the idea.”
The idea’s concept development fell to Oktobor Animation Director Gary Sullivan who began to expand it into a full-blown celebratory ad.
Sullivan said, “Initially the ad was going to be 15-20 seconds set in a garage where two people were playing music and trying to ‘vibrate’ a pack of Twisties towards them. We did a treatment around this and after discussions with Saatchi’s, realised that they wanted something much bigger as they kept adding in new ideas and elements. So we went away, worked up the idea of people playing with the environment and using music as the key theme, and came back with the ad on a much larger scale.”
The brief from both client and agency was to appeal to cool kids in the same way a music video would.
Sullivan continued, “Bearing in mind the brief we approached the ad like we would a music video. This gave us scope to develop a whole raft of music related ideas including the original garage scene, a carnival aspect, a workmen using musical tools, birds playing telephone wires and a soccer stadium where the seats are piano keys. The soccer stadium was a particular focus with the World Cup starting soon.”
Alongside music the ad’s theme was ‘irreTwistable’ and centred around all of the characters in the TVC trying to grab an elusive pack of Twisties as it danced through each scene.
Credits – Agency: Saatchi and Saatchi Malaysia. ECD: Adrian Miller. Copywriters: Alex Wong, James Yap, Kevin Vijayakumar. Art Directors: Nazly, Kevin Lunsong, Ian Lee. Agency Producer: Kay Ahmad. Account Supervisors: Nicky Lee, Lee Kaili. Music: Artist/Title: Dennis See. Sound design/arrangement: Imaginex. Production & Post Production: Oktobor. Producers: Ganesh Raj, Meg Thomson. Director: Gary Sullivan. Artists: Craig Speakman, Gary Sullivan, Geoff Kirk-Smith, Patrick Blades, Craig Baxter, Andrew Archer.