Oiling the wheels of India

Engine Oil.jpgLife doesn't stop, no matter what happens. And if life doesn't stop, then it means it's always on a journey. In this TVC for HP Engine Oils from Leo Burnett Mumbai, the creative revolves around the same mind space with the theme Life doesn't stop. The TVC was shot in various parts of India, bringing alive various modes of transport that enable a smooth journey through life.

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The strategy was to bring out the contribution of HP Engine Oils in spreading the flavour of India and participating in individual journeys of happiness and sharing. The objective was to depict the brand idea with a larger than life thought and a touch of India's core strength, which is togetherness and melting emotions through distances. This happiness is exchanged through the journey of life, and vehicles play a very important role in making it possible. So when life doesn't stop, why should your vehicles?

Credits - National CD: KV Sridhar. CD: Rupesh Kashyap. Production Company: Opticus Incs.

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