Walking to create a greener environment
DDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint.
As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment.
Credits – CCO: Michael Dee. CD: Jody Xiong. Art Directors: JodyXiong, Jerry Cao. Copywriter: Jason Jin. Illustrators: Jody Xiong,Super Zhang. Producers: George Ooi, James Chen, Gemini Wong(GreenspotShanghai). Director: Qiu Bo (Greenspot Shanghai). Photographers: KenoZhao (Refine Images), King Zhang (WIN Shanghai)
10 Comments
Based on the idea from one of the performing art at the Beijing Olympic 2008.
It’s very forced to me. It’s interrupting people rather then immerse in it.
I can see people being okay with having green ink on the bottom of their shoes.
I do not agree
as a good advertising idea from the film, music, art …
This really is a great work, clever clever ideas, great execution, and I love it…
Yes I just love it.
very clever idea. I wish it was my work..
Cool!
Cool interactive! people leave footprints formed an Art Poster.
Excellent！
The cars would cause thick streaks as well if it is pressure sensitive.
A simple and efficient, an important message in a fun way past will always have more impact!
Fresh idea!
You call this a “busy pedestrian crossing”. In China? The land of 1.3 billion people?