Walking to create a greener environment

Green  Pedestrian Crossing.jpgDDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint.

As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree. By walking they could create a greener environment.
Credits - CCO: Michael Dee. CD: Jody Xiong. Art Directors: Jody Xiong, Jerry Cao. Copywriter: Jason Jin. Illustrators: Jody Xiong, Super Zhang. Producers: George Ooi, James Chen, Gemini Wong(Greenspot Shanghai). Director: Qiu Bo (Greenspot Shanghai). Photographers: Keno Zhao (Refine Images), King Zhang (WIN Shanghai)


Zhang YiMou said:

Based on the idea from one of the performing art at the Beijing Olympic 2008.

Anonymous said:

It's very forced to me. It's interrupting people rather then immerse in it.

Anonymous said:

I can see people being okay with having green ink on the bottom of their shoes.

Anonymous said:

I do not agree
as a good advertising idea from the film, music, art ...
This really is a great work, clever clever ideas, great execution, and I love it...

Anonymous said:

Yes I just love it.
very clever idea. I wish it was my work..

Anonymous said:

Cool interactive! people leave footprints formed an Art Poster.

Anonymous said:


Anonymous said:

The cars would cause thick streaks as well if it is pressure sensitive.

Anonymous said:

A simple and efficient, an important message in a fun way past will always have more impact!

Fresh idea!

MattL said:

You call this a "busy pedestrian crossing". In China? The land of 1.3 billion people?

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.