Jun Fukawa to move from JWT Tokyo to executive creative director role at JWT Singapore

Jun.jpgJun Fukawa is to join JWT Singapore as ECD, replacing Ali Shabaz who left the agency to join Grey in October 2009.

Fukawa joined JWT Tokyo in 2006, and has since been leading the agency's creative department. Recently the agency won a Cannes Grand Prix for Kit Kat "Mail" in 2009. The campaign also won Gold at Clio last Friday night.
"Jun has a strong vision for where the ad industry is going," said Angus Fraser, Managing Director, JWT Singapore, "His reputation attests to his ability to meet the challenges of the changing landscape and elevate our creative product to the next level. We have huge ambitions for JWT Singapore and I have every bit of confidence the office will prosper under Jun's creative guidance."
In his new role, Fukawa will be charged with expanding JWT Singapore's digital capacity by integrating digital and traditional media in planning and creative solutions for both local and regional clients. In addition, he will continue to oversee LUX hair creative in Asia. Fukawa will partner with Angus Fraser.
Speaking about his new assignment, Jun stated, "JWT's committed dedication to delivering innovative ideas and new offerings for clients and brands is exactly in line with my views. I'm excited to take on this new task and drive our work into the future, leading a team of creative professionals to continually focus on and search for what's new and what's best for our clients and our agency."
Jun started his career in 1986 as an art director at Dentsu Japan. After eight years at Dentsu, with numerous local awards for Mercedes-Benz, he moved to Leo Burnett Tokyo (and later Leo Burnett Chicago), where he developed local and worldwide campaigns for multinational client organizations such as Procter & Gamble, Philip Morris, United Distillers and Coca-Cola.
In 2001, Jun was appointed Executive Creative Director at Bates Yomiko Japan, where he established a creative reputation for the agency with all clients, including Nokia, Cartier, Cadbury, British American Tobacco and Audi (Clio Finalist). He then joined Hakuhodo Inc. in 2004 as Chief Creative, managing all creative assets for Mazda from television to the Tokyo Motor Show.


Anonymous said:

Guess we'll see some real work from JWT, SIngapore, now.

Anonymous said:

That's a very interesting appointment.

Not a print dinosaur like Greenaway keeps saying in publicity writings. Hope he can help Singapore think of large campaigns and not print campaign.

Anonymous said:

At last....a real integrated thinker. Good on you, JWT!

Anonymous said:

1.46 you seem to know what you're talkin about....so how does one approach a campaign from an integrated viewpoint? Do you start with the digital work first and then work your way down the bread line?

Until now I was given to understand that digital combines the best principles of TV and print thought....simplicity, with an idea, of course executed with newer tools of technology (i suppose the real challenge here is knowing what is possible to achieve, that is the tip of the drill). The big differentiator is just that digital offers many more ways for an audience to engage with the brand experience.

And that digital space is simply a conduit for an idea....not some esoteric territory that can only be understood by 'funky' people.

Is it possible that I've been misled?

Anonymous said:

The man's done one campaign, and he's already an integrated thinker? SIngapore has very low expectations. But I guess even one campaign is better than what JWT has been doing.

Anonymous said:

1.30, you are all print dinosaurs in Singapore. Andy Greenaway included.

I worked in Singapore a while ago and no one there can manage to write a good TV script, let alone a truly integrated campaign.

Stop taking about the fact that you need to evolve from the campaign of 3 print executions and actually start doing it. Since Saatchi stopped doing print have they actually done anything else?

Anonymous said:


Singapore still has great TV script written all the time & thats why multiple lions have been won from Singapore grown TV spots, including a "BLACK" D&AD pencil. World wide campaigns and integrated campaigns do actually come out of Singapore all the time. Singapore still rocks in my books. MR

Anonymous said:

It's amazing how a simple post about Jun's appointment could lead to such hateful remarks about JWT or Singapore's creative scene. Anyone who truly knows the scene here should be aware that it isn't as much as the creatives not being able to execute big integrated campaigns. To pull such endeavours off, the market has to be ready. Big ideas need brave marketers. Singapore will get there. Jun's arrival is a good step forward. Have a good day hating, haters.

Anonymous said:

Sorry to be painfully nit-picky (but at least less controversially), and I ain't hatin' on nobody, but...

Can we please spell "executive" correctly in the headline?

A fine publication like CB certainly can. Keep up the good work CB, and very best of luck to Jun. The Kit Kat campaign rocks, and it will only be a matter of time before something equally good comes out of JWT Singapore.

(Opps, sorry about the spelling in the headline!! Fixed - CB Asia)

Anonymous said:


You are being far too sensitive 9.52. This is purely a discussion on the state of of creativity in Singapore. Similar to previous posts.

There are no hateful comments above against JWT.

6.56 seems to be a expat creative commenting and he makes a good point: where is all our great film work? Sure we have Francis Wee's drink and drive film and the Ikea dog film but what else? maybe 8.17 should enlighten us?

Singapore needs a variety of thinkers. Good for JWT to bring in Jun and good luck to him.

No 6.56, Saatchi have not done anything since ending their initiative print work.

Anonymous said:

Yes 9.50. Far too sensitive.
Good luck to Jun.

Anonymous said:

Don't integrated campaigns require integrated briefs....where careful thought is given by client and planners to what each medium should hope to achieve? I dont see much of that....just that all briefs these days end with 'Please propose an integrated campaign'.

Can't make good shoes with shit tools.

Anonymous said:

Everyone seems to credit Francis wee with with the D&AD TV spot. There was also a bloke called Dean Turney from the UK, who actually wrote that script.

Anonymous said:

With the number of agency people who 'have a strong vision of where the industry is going' these days, you'd think they'd actually be somewhere already.

Anonymous said:

Congratulation Jun !

Anonymous said:

Congrats and welcome to Singapore.

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