Rawat to partner Malkani at Grey Mumbai

Grey India, National Creative Directors Amit Akali and Malvika Mehra have announced that award-winning art director Karan Rawat has been appointed ECD Art to partner Grey Mumbai ECD Rohit Malkani.

Rawat was with Enterprise Nexus (Bates India) for six years as Creative Director before turning independent creative director. He started his career with McCann Erickson as a visualiser and went on to spend four years with JWT as senior art director. Karan has been the recipient of many creative awards including the prestigious Gold at the Abby for Best Campaign in 2001 as well a Gold and Silver Abby for Best Art Direction in the year 2007. His work on Killer Jeans has won awards since 2002, other campaigns to win awards include those for NECC, Times of India, Smirnoff and Ravissant.

“While studying at Sir J. J. School of Applied Art some fifteen years ago, Trikaya Grey (now Grey) was the dream agency to work at,” said Rawat.

“It was one of the few agencies which produced memorable, award-winning advertising combining great copy and brilliant art direction. Back then it had all the big creative minds like Alok Nanda, Kanad Banerjee, Preeti Vyas, Ganga and Nalesh and Vikas Gaitonde to name a few. I wanted to work there. Today Grey is an agency on the move and is enjoying positive momentum with significant new business wins and high profile hires. I am excited to be joining Grey from 1 June and to be working with Malvika, Amit and my copy partner Rohit to make Grey a much sought-after agency and a ‘dream place’ for creative talent. It’s a great opportunity for me and I am really glad to be part of Grey and to head art for the Mumbai office.”