Dirt is good

BreezeJeans.jpgIn this print campaign from Lowe Bangkok for Breeze, colour stays colour for longer.

Credits - CCOs: Clinton Manson, Dominic Stallard. Copywriter: Showtika Somjid. Art Director: Chanwichit Khuyngern. Agency Producer: Nutwithu Saengvichien. Photographer: Oh Singhasuvich. Retoucher: Chill House. Designer: Thnadech Kummontol. 


Anonymous said:

Very confusing visual....to me it shows kids fighting over who gets to wear the clothes washed in Breeze. And how does it tie in with 'Dirt is Good' (which is more of a manifesto than an advertising sentiment)?

And the english in the headline can only be described as 'Thinglish'.

the dirty t-shirt DM couple of years ago was strong, focused and a great demo idea.

This one is hard to understand.

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