Digipost NZ part of global production team for Ogilvy Singapore’s Castrol World Cup push
The making of Castrol’s new FIFA World Cup South Africa television campaignwas a truly global affair, with production co‐ordinated across multiplecountries – including New Zealand – over several months.
OgilvySingapore creative Kevin Geeves and film director Mark Chaudoirspear‐headed a team that included London’s The Mob Film Co., andDigipost Auckland.
Chaudoir’s film shows fans from multiple countries all getting readyfor the World Cup, whilst Castrol Magnatec’s intelligent molecules cometo life and talk about the need to be always ready to protect theengine.
Multiple versions were completed, featuring scenes froma variety of countries, including China and Russia, to keep thecampaign relevant to different global territories.
The filmswere shot on 35mm, on location throughout Cape Town. Digipost completedthe post production, contributing the 3D animation, compositing andgrade.
In April 2009, Castrol signed football star CristianoRonaldo as a global brand ambassador, and in a separate deal, shot aCastrol Edge spot featuring Ronaldo, to kick‐off their World Cupcampaign.
1 Comment
Well done, this is superb. People getting ready to watch the World Cup. I feel the excitement just from the editing. and the deep macho voiceover is brilliant too.