Digipost NZ part of global production team for Ogilvy Singapore's Castrol World Cup push

CASTROL_Girls.jpgThe making of Castrol's new FIFA World Cup South Africa television campaign was a truly global affair, with production co‐ordinated across multiple countries - including New Zealand - over several months.

Ogilvy Singapore creative Kevin Geeves and film director Mark Chaudoir spear‐headed a team that included London's The Mob Film Co., and Digipost Auckland.
Chaudoir's film shows fans from multiple countries all getting ready for the World Cup, whilst Castrol Magnatec's intelligent molecules come to life and talk about the need to be always ready to protect the engine.
Multiple versions were completed, featuring scenes from a variety of countries, including China and Russia, to keep the campaign relevant to different global territories.
The films were shot on 35mm, on location throughout Cape Town. Digipost completed the post production, contributing the 3D animation, compositing and grade.
In April 2009, Castrol signed football star Cristiano Ronaldo as a global brand ambassador, and in a separate deal, shot a Castrol Edge spot featuring Ronaldo, to kick‐off their World Cup campaign.


Anonymous said:

Well done, this is superb. People getting ready to watch the World Cup. I feel the excitement just from the editing. and the deep macho voiceover is brilliant too.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.