Creative Rankings - Ogilvy make it eight years in a row as Asia's most awarded Network

CreativeRankingsHeading.jpgUPDATED STORY: Following repeated requests this story has been updated to provide the complete Network Ranking chart. Click on the link below to see where your network ranks.

The Campaign Brief Asia Creative Rankings will hit the streets early next week and all through next week we will preview this year's results on campaignbriefasia.com. Today we are looking at probably the most predictable table in the Creative Rankings - the Network chart. 

Having won this for the past seven years it was always going to be Ogilvy & Mather who would again top this section of the Rankings. Over the 2008 and 2009 awards season it was another dominant network performance by Ogilvy, who sit a huge 2805 ranking points in front of their nearest rival. O&M Singapore, O&M Bangkok and O&M Mumbai were again their best performers, and all three agencies sit comfortably in the overall Top 10 in Asia. Ogilvy experienced a good result with their Chinese offices in Shanghai and Beijing. Tokyo also put in an improved performance.
This year's runner-up network is JWT who replace Saatchi & Saatchi as Asia's second most awarded Network. It is only the second time JWT has been as high as No2 in the Network Creative Rankings - 2006 being the first time, but they dropped down to No3 the following year. JWT got a significant boost from their Chinese offices, with Shanghai and Beijing experiencing very healthy increases in the Rankings. JWT Mumbai and JWT Singapore also did well.

Network-2.jpgSaatchi & Saatchi dropped one position to third, just in front of Leo Burnett. The star of the show for Saatchi was their Malaysian office, who have had an outstanding past two years at award shows. Saatchi & Saatchi Malaysia was one of the best performing agencies overall in this year's Creative Rankings picking up significant awards at D&AD, One Show, AdFest and Clio. Saatchi & Saatchi Singapore fell slightly but still contributed a third of all of the Network's award wins over the past two years. Also contributing for Saatchi were their Guangzhou and Vietnam agencies.

Full details of the Network chart, plus all the other results, are in the new edition of Campaign Brief Asia, available from Tuesday. Make sure you are a subscriber or contact the local country stockist of Campaign Brief Asia as this edition will sell out.

This year's Creative Rankings fills a special 36 page feature in the new edition of Campaign Brief Asia. The Creative Rankings chart the performances of the 161 agencies that have won creative awards over the past two years. It also ranks the 1493 individual copywriters and art directors that have won awards over the past two years

6 Comments

Anonymous said:

good for JWT.

Anonymous said:

Where's BBDO

Anonymous said:

BBDO sucks regionally, mainly mainland China. Malaysia is fine but then they lost Mun along the way.

Anonymous said:

Yeah, why is BBDO so bad outside of Malaysia?
Singapore is doing nothing.
China and HK are hopeless.
Guerrero doesn't seem to be doing much and Bangkok is full of riots.
Malaysia has lost MUN which will hurt them for sure.

Anonymous said:

Mun. You're the best!!!

Anonymous said:

The most kick ass period for BBDO was during the Sunday times, done by BBDO HK. That's bout it.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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