Countdown to annual YouTube Cannes Young Lions 48 Hour Ad contest – starts 7am today

Attention Asia’s aspiring young creatives: Enter the annual Cannes Young Lions YouTube competition – which starts 7am today (Bangkok time), Saturday 15th May – for a chance to win an all expenses paid trip to Cannes LionsInternational Advertising Festival. The two winners will be fromseparate countries, only meeting for the first time in Cannes tocompete in the Young Lions Film competition.

At 7am today (Bangkok time) on Saturday 15 May, Cannes Lionsorganisers will post a brief on You Tube for a 60-second ad for acharity. You then have 48 hours to make an ad that fits the brief andupload it before 6am (Bangkok time) on Monday, 17 May.

Making the video isjust half the job. Entrants will have one week (17 – 23 May) to driveas many people to their YouTube video as possible. Embed it, blog aboutit, tweet it – whatever it takes to get people voting.

A panelof advertising industry experts will then pick two separate winners,taking into account the public votes. The winners will receive anall-expenses-paid trip to the festival, from 20 – 26 June, where theywill compete as Team YouTube at the Young Lions Film Competition.

Who can enter?

1. You have to be between 18 and 28 (born between 20 June 1992 and 26 June 1981).

2. You can only enter the competition as an individual. You can get help, but only one person will be invited to Cannes.

For full entry details and criteria, CLICK HERE