Countdown to annual YouTube Cannes Young Lions 48 Hour Ad contest - starts 7am today

Screen shot 2010-05-04 at 2.52.43 PM.pngAttention Asia's aspiring young creatives: Enter the annual Cannes Young Lions YouTube competition - which starts 7am today (Bangkok time), Saturday 15th May - for a chance to win an all expenses paid trip to Cannes Lions International Advertising Festival. The two winners will be from separate countries, only meeting for the first time in Cannes to compete in the Young Lions Film competition.
At 7am today (Bangkok time) on Saturday 15 May, Cannes Lions organisers will post a brief on You Tube for a 60-second ad for a charity. You then have 48 hours to make an ad that fits the brief and upload it before 6am (Bangkok time) on Monday, 17 May.

Making the video is just half the job. Entrants will have one week (17 - 23 May) to drive as many people to their YouTube video as possible. Embed it, blog about it, tweet it - whatever it takes to get people voting.

A panel of advertising industry experts will then pick two separate winners, taking into account the public votes. The winners will receive an all-expenses-paid trip to the festival, from 20 - 26 June, where they will compete as Team YouTube at the Young Lions Film Competition.

Who can enter?
1. You have to be between 18 and 28 (born between 20 June 1992 and 26 June 1981).
2. You can only enter the competition as an individual. You can get help, but only one person will be invited to Cannes.

For full entry details and criteria, CLICK HERE


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