Cheil Worldwide Korea launches Herezie Paris

Herezie logo.jpgCheil Worldwide Korea has announced the launch of its strategic alliance with Herezie Paris, a start up agency led by leading French advertising industry figures, Andrea Stillacci and Luc Wise, with the experienced backing of Pierre Callegari.
Herezie.jpgOver the past two years Cheil Worldwide has established an acquisitions portfolio which includes leading international agencies, such as London's award winning BMB, The Barbarian Group, a US digital agency and Open Tide China, a digital agency in China.

Herezie's President and Executive Creative Director, Stillacci has won over 40 international awards during the past 3 years for his film, digital, press, poster and integrated campaigns. His diverse background - acquiring a Masters in Economics (INSEAD,) Music DJ and contemporary art critic brings a unique perspective to the agency.

Luc Wise will take on the role of General Manager and Head of Strategies.  Since 2003, Wise has been a shareholder at V (DDB Group) and Head of Planning. His strong experience in business, along with Stillacci's multi-diverse background will lead the front line of Herezie.

Pierre Callegari, founder of the first independent agency in France, Callegari Berville and president of Grey France from 2000 to 2008, will also have a role within Herezie as Associate Co-Founder.  His 30 years of successful entrepreneurial experience in the French Advertising industry will help establish and guide the start up agency.

Herezie will be independently structured with Cheil being a minority shareholder. Cheil will also offer support to Herezie with its global networks to develop new clients.

"At Herezie, we believe that the strongest, most effective ideas in all fields of human achievement - business, but also art, music, science or sport - have always come from heresy; ideas that challenge and reshape the existing "orthodoxy," says Andrea Stillacci.

Commenting on this alliance, Bruce Haines, President and Global COO of Cheil Worldwide said, "Through this partnership with Herezie, we are confident that we will be able to extend our global capabilities in France, and eventually other markets in the region. We couldn't be happier to work with a truly, top-class team and we believe that their expertise and vision will lead us to the next phase of our growth."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.